I believe it's pronounced "ee-kee-guy" (apologies if I have that wrong), it's an old Japanese phrase that refers to a passion that gives value and joy to life. It has 4 key elements - what you love, what you're good at, what you get paid for and what the world wants. It's a venn diagram - and those that know me well know I love a venn diagram - and you need to find something at the intersection of all 4 elements. This leads to success, happiness and gets you to the position where you'll turn and say that you never felt like you worked a day in your life.
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